Templates for pitching editors and micro-creators.

Hi {{first_name}},

I've been reading your work at {{publication}} — {{recent_piece}} stayed with me, particularly {{specific_line}}.

I'm {{your_name}}, the founder of VAEV. We're a small Australian studio making a single deodorant designed like a fragrance: microbiome-conscious, aluminium-free, and built around a slow scent arc rather than a top note that disappears by lunch.

The first drop is 500 numbered bottles. It ships {{season}} {{year}}. I'm not chasing coverage — I'd like to send you a bottle before it's public so you can decide, on your own time, whether it belongs in anything you're writing.

Postal address? Happy to send with no strings.

{{your_name}}
Founder, VAEV
{{link_to_prelaunch}}

• —Personalise the recent piece — a generic ‘loved your work’ gets deleted.
• —One ask (postal address), one link, one bottle. No press kit attached.

Hi {{first_name}},

VAEV is a small deodorant studio out of {{city}}. One product, one scent, made in a run of 500 numbered aluminium-free bottles.

I've followed {{publication}}'s coverage of small studios — {{example}} in particular — and thought the object itself might be worth a look, regardless of the category.

I can send a sample and the making-of notes (formulation, bottle, label print run) if useful. No embargo, no deadline pressure.

Warmly,
{{your_name}}
{{link_to_prelaunch}}

• —Lead with the object, not the category — this pitch is about design credibility.

Hi {{first_name}},

Circling back once in case my note got buried. Still very happy to send a bottle if a postal address suits — no pressure to write about it.

If it's not for you or the timing is off, a one-line no is genuinely appreciated so I stop cluttering your inbox.

Thanks either way,
{{your_name}}

Hi {{first_name}},

Quick note: VAEV's first drop opens publicly on {{launch_date}}. 500 numbered bottles, first-come.

If you'd like anything in advance — extra images, formulation detail, a quote from me, an interview — reply and I'll turn it around within a day.

Thank you for the earlier read.

{{your_name}}
{{link_to_prelaunch}}

Hi {{first_name}} — {{genuine_reference_to_a_recent_post}}. 

I'm {{your_name}}, I make a deodorant called VAEV out of {{city}}. One scent, aluminium-free, made in a run of 500 numbered bottles. Not a huge brand, not trying to be.

Would you be open to me sending you one? No post required, no brief — just curious what you'd make of it.

• —Two short paragraphs, no links, no emoji. Instagram flags DMs with links as spam.
• —Send the link only after they reply and ask.

Thanks for the {{like_or_comment}} on {{post_reference}} — really appreciated.

I'm the founder — one-person operation, based in {{city}}. If you're up for it I'd love to send you a bottle from the first run. Happy to just send it and let you decide what, if anything, you do with it.

Postal address if you're keen?

hey {{first_name}} — {{genuine_reference}}. 

i make a small deodorant brand called VAEV, one scent, 500 bottles for the first drop. no aluminium, no fragrance-y top note.

can i send you one? no ask attached. just want it in the right hands.

• —TikTok tone is lower-case, shorter. Match the platform.

Hi {{first_name}},

Long-time reader — {{specific_piece}} was the one that made me subscribe.

I run a small studio called VAEV. One deodorant, aluminium-free, 500 numbered bottles for the first run. I'm not pitching a placement — I'd just like to send you one to try. If it ever fits into something you're writing, wonderful; if not, also fine.

Address?

{{your_name}}
{{link_to_prelaunch}}

I spent two years reaching past every deodorant on the shelf.

They either looked like medical packaging or smelled like a teenager's locker room. The ones that were beautiful didn't work past midday. The ones that worked were built around aluminium — and I wanted to see if a daily scent object could exist without it.

So I made one.

VAEV is a single aluminium-free deodorant, designed like a fragrance: a slow scent arc that warms with body heat, not a top note that disappears by 11am. The first run is 500 numbered bottles. That's it for this year.

If you want to see the first drop before it opens, the list is here:

{{link_to_prelaunch}}

{{your_name}}
Founder, VAEV

The first VAEV run is 500 bottles, filled in one room, one day.

Not a warehouse. Not a line. One small batch, numbered by hand, sent out in the order they were filled. There is no restock button for the Founding 500. When they're gone, the next run won't be the same scent arc.

I wanted the first object to feel like a small-press book — something you hold and know won't be reprinted identically.

Photos from the room are below. If one of these numbers should be yours:

{{link_to_prelaunch}}

{{your_name}}

A lot of aluminium-free deodorants ask you to compromise. They smell nice for an hour, then they quit.

I started VAEV with one rule: it had to work in heat, in a meeting, on a train, after a run. The scent arc is slow by design — it releases as temperature rises, not in one blast at 8am. The base is microbiome-conscious, so it doesn't carpet-bomb the skin to get there.

That means it costs more to make. And it means one bottle lasts longer than you'd expect.

If you're curious about the formulation, the full notes are here:

{{link_to_prelaunch}}

{{your_name}}

The Founding 500 opens in 48 hours.

500 numbered bottles. One scent. First-come, first-served. After that, the first run is gone.

You'll receive a confirmation with your number, a dispatch estimate, and my direct email. If anything goes wrong, you write to me — not a support queue.

Pre-order the first drop here:

{{link_to_prelaunch}}

Thank you for being on the list.

{{your_name}}

Three emails I received this week:

"I wore it to a wedding in 32 degrees. Still there at midnight."
"It sits on the shelf next to my Le Labo and doesn't look lost."
"My partner stole it. Do you sell two?"

The first 500 are out in the world now. If yours is working for you, the simplest thing you can do is forward this to one person who would never buy deodorant online — but might try a scent object.

Your referral link is here:

{{link_to_prelaunch}}

{{your_name}}

Hi {{first_name}},

Landing this back at the top of your inbox in case it slipped past. Original note below — no reply needed if it isn't a fit.

The short version: I made the aluminium-free deodorant I couldn't find, designed like a fragrance that warms with body heat. First run is 500 numbered bottles out of {{city}}.

Happy to send one to try, no coverage expected.

{{your_name}}

Hi {{first_name}},

Not chasing — wanted to send one thing in case it's useful for a future piece.

I'm keeping a short log of what a 500-bottle small-batch run actually looks like from a one-person operation: filling by hand, numbering each bottle, no warehouse, no restock button. Happy to share the process notes and a few photos if the ‘how objects are made’ angle ever fits your calendar.

No reply needed. If it's a no on VAEV itself, that's completely fine.

{{your_name}}

Hi {{first_name}},

Last note from me on this so I'm not cluttering your inbox.

The first drop is 500 numbered bottles and I'd rather you have one before it opens than after. If it isn't for you or the publication, silence is a completely fine answer — I won't follow up again.

If timing shifts later in the year, my email is always open.

{{your_name}}